State Farm has been a longtime client of DDB, and we've always been so impressed by their dedication to customer service and the quality of their products. I am so excited to have been able to help them communicate these qualities in a fun and engaging way through the new Personal Price Plan Program!

The concept for this series was developed by my copywriter and myself, we directed 12 spots for Facebook and Instagram that will go live in November.

I love working with State Farm because they gave myself and the team such great creative freedom—and trust us to make good decisions about what makes sense for their brand.

In 2022 I was as asked to help art direct a video about the partnership between McDonalds and DDB to create a case study that would highlight how the fast food giant had changed its outlook and perception. The video included four main points: sustainability, diversity, equity and inclusion, and how McDonalds' changes have affected customers' mindsets.

McDonald's has taken steps to reduce its carbon footprint by installing charging stations across the Nordic region, and it has also developed Equal—a first-of-its-kind packaging that allows disabled customers to be more self-sufficient. The company is also working toward making all of its packaging 100% recyclable by 2025.

Finally, through changing its iconic logo from "M" to "W" for International Women's Day last year, McDonald's helped highlight how women are making an impact on society.

This is the story we created.

This was a passion of love and persistence. But what a ride. Marlboro wanted to re brand their product Blend 27. So when I was challenged to come up with a new campaign for them, I jumped in with both feet. Instead of just promoting the product, we wanted to make it mysterious and intriguing. So we came up with "Take the Time. Find It." which is about taking the time to find something you enjoy doing. What ever that may be. So, we produced a video that you have to watch closely and look for the clues within the video that unlock savings and prizes. But, you have to get the code correct to get the prize. So take the time and find it. 

Pack Design
We also did a new Cello Design where in the number 27 we put the entire intriguing story of blend 27. 

A few years ago, Nabisco and Guy Fieri teamed up to get you geared up for the superbowl. I was tasked with creating the campaign from concept to completion, which included everything from print (in-store POS and recipe book), to digital (web videos).

We had eight hours to get eight unique shots and three videos—but we did it! In a great location in New Jersey, my team and I worked long and hard to get every shot right. The shots turned out great and so did the videos. The results were fantastic with thousands of views on the Nabisco website and on YouTube. The in-store banners utilized the great photography from our food shoot and Nabisco received thousands of downloads of their signature recipes.

While working for Philip Morris I had the opportunity to work on a lot of great campaigns and promotions. Working on such a iconic brand as Marlboro is a challenge and was a pleasure. While there I had the opportunity to concept and create campaigns and promotions from start to finish with great success. For example the two promotions (Rock'N Boots and Break Big) that I have had the pleasure to concept and create from start to finish. Were huge successes with 100 of thousands of entries and millions of views on the Marlboro.com site. I also had the pleasure of directing the photoshoot for Break Big. While having a tight budget and zero travel budget we needed to convey the experiences that our consumers would be taking with out having to physically going to each location. So working with Alter image we mixed 3D graphics with the photography we shot in studio to create the composition. 

You can see other Philip Morris Projects here

Here are other Philip Morris projects that I had the pleasure to work on

The Kids Love the Band. The Moms Love the Kids. Nabisco Knows How to Reach Both Audiences.

Nabisco was already a partner of One Direction's, but they wanted to take their relationship with the band to the next level by sponsoring their 2013 North American Tour. They knew that kids today are on their mobile devices more than they are on a desktop, so they developed a responsive website that can be viewed on all platforms. They also developed an App that utilizes all the major social media outlets, so consumers feel like VIPs by getting inside info from our tour blogger and receiving special videos, text messages and voice mails from the band.

To complete the package, they made packaging a trigger for an augmented reality video where the band appears on top of the packaging talking directly to you—giving you that VIP experience. Finally, we created 14 videos that give fans behind-the-scenes looks at what goes into being in one of the biggest boy bands in history—from interviews with each member answering questions submitted by fans to footage of them working out before shows or hanging out backstage between shows.

For a full case study Visit adforum.com at https://www.adforum.com/creative-work/ad/player/34501564/1dvip/nabisco

Hot, Sweaty, Tired, and Surrounded by endless energy and great music. That is Bonnaroo in a nut shell. In June of 2011 my copywriter and I were tasked with a very specfic assignment. The client wanted a co-created video. So after months of concepting we came up with a concept that was fun energetic and buzz worthy.

Crunch Den 2011
It started with the tent itself and how we could get everyone excited and showing there own personality. We began with a graffiti wall, which our attendees loved. Then we sectioned the space into expression station where the attendees could sample wheat thins and be apart of a music video with Grace Potter and the Nocturnals. 

Co-Created Music Video
I love rock n' roll and so did everyone in the crunch den. On top of that so did Grace Potter and the Nocturnals. Together the fans of the Crunch den and Grace created a fantastic co-created music video.

This was a challenge that myself and my team comprised of a very talented camera crew and editors pulled off. Here is the end result enjoy!

Nothing is more iconic to Americana then Harley Davidson, that is why I was honored when asked to come up with their 110th anniversary event. The challenge was create a space that is for everyone from the hard core biker to the beginner. I started by creating a basic floor plan that grew to a full 3D walk threw.  

3D Renders of the event Space
This milestone provides the ultimate environment for H-D enthusiasts of all kinds to bring their diversity together as one. The celebration will be fueled by H-D’s legacy of innovation, and show how the company, its owners, members and fans are revving into the future. It will be filled with the sights, sounds and feelings of all things Harley-Davidson in which riders will be the stars. It will evoke the open road, and the culture of freedom and self-expression that only Harley-Davidson can deliver.

That took the power and heritage of the Nabisco triangle and made it relevant to today. Creative played up the connection between the individuality of consumers and that of Nabisco brands. Showcasing that while we are one as a society, through our little differences and independent spirit we can all Give Life Flavor.

Give LIfe Flavor
TV Spot
Individuality is what gives life flavor and is at the core of this campaign. By embracing and celebrating what makes people unique, we’ll establish how Nabisco and the unique products they bake fit into their lives. After all we have products just right for every flavor, style and taste.

Concepted and Created a new approach for Del Webb a retirement community that has properties all over the nation. 

What's At Your Core?
We were asked to make Corn Nuts more prominent on the shelf as a brand. Here we concepted for weeks and came up with Corn to the Core.

For the Corn Nuts brand, Corn to the Core is about staying true to yourself, being genuine, and authentic to the core.

UFC Partnership magazine ads
The UFC is true to their core. Corn Nuts is true to our core.
Together, we match up perfectly. We took the UFC's Biggest names, and asked what was at their core. In return we ask you what is at your core? Can you match up?

Website Take over
We had the opportunity to take over the UFC website, we created animated web banners and a static background.

Kmart challenged us to come up with a fun new way to have your child dressed fabulously for back to school. So we came up with a online contest partnered with youtube for kids to submit there own commerical to be aired on WGN in the summer of 2008. We supported this by In-store POS and website.