Hot, Sweaty, Tired, and Surrounded by endless energy and great music. That is Bonnaroo in a nut shell. In June of 2011 my copywriter and I were tasked with a very specfic assignment. The client wanted a co-created video. So after months of concepting we came up with a concept that was fun energetic and buzz worthy.
Crunch Den 2011
It started with the tent itself and how we could get everyone excited and showing there own personality. We began with a graffiti wall, which our attendees loved. Then we sectioned the space into expression station where the attendees could sample wheat thins and be apart of a music video with Grace Potter and the Nocturnals.
Co-Created Music Video
I love rock n' roll and so did everyone in the crunch den. On top of that so did Grace Potter and the Nocturnals. Together the fans of the Crunch den and Grace created a fantastic co-created music video.
This was a challenge that myself and my team comprised of a very talented camera crew and editors pulled off. Here is the end result enjoy!