A few years ago, Nabisco and Guy Fieri teamed up to get you geared up for the superbowl. I was tasked with creating the campaign from concept to completion, which included everything from print (in-store POS and recipe book), to digital (web videos).
We had eight hours to get eight unique shots and three videos—but we did it! In a great location in New Jersey, my team and I worked long and hard to get every shot right. The shots turned out great and so did the videos. The results were fantastic with thousands of views on the Nabisco website and on YouTube. The in-store banners utilized the great photography from our food shoot and Nabisco received thousands of downloads of their signature recipes.