State Farm has been a longtime client of DDB, and we've always been so impressed by their dedication to customer service and the quality of their products. I am so excited to have been able to help them communicate these qualities in a fun and engaging way through the new Personal Price Plan Program!
The concept for this series was developed by my copywriter and myself, we directed 12 spots for Facebook and Instagram that will go live in November.
I love working with State Farm because they gave myself and the team such great creative freedom—and trust us to make good decisions about what makes sense for their brand.